ABM Strategy

Personalized campaigns for your most valuable accounts

These campaigns utilize highly-targeted account segments that may only include a handful of accounts or can be personalized down to the account level. Our strategy for prioritizing prospects is based on their projected profitability and their likelihood to convert. From there, we identify needs and pain points that are common across target accounts.

ABM Content

ABM success starts with content strategy

An important part of our ABM campaigns is finding a common pain point among target accounts. With these pain points in mind, we create content that strikes a balance between grabbing attention and educational content that delivers real value. 

We develop a wide variety of content types including case studies, articles, videos, webinars, and promotional items. This provides more opportunities to personalize the content and ensures that prospects don't wear out from seeing the same creative too many times.

ABM Channels

Multi-Channel Campaigns That Work In Harmony

We run coordinated campaigns targeting small groups of prospects based on their profile attributes and position in the buyer's journey. The channels we use to message members of your target account list include:

  • Email marketing
  • Paid search
  • Paid social
  • Display ads
  • Sales enablement
  • Automated promotional items