Marketing Software Guide

Upgrade your marketing technology stack with software ratings from Demand Stack. No ads, no sponsors, and no spammy reviews. Vendors can't influence their ranking on the site.

Marketing Software Ratings - No Ads, No Sponsors

Real-time data and transparent performance make paid media an extremely competitive element of marketing. Competitive ad intelligence software provides insights into your competitors' paid media strategy, and information to outplay them. These tools include strategic data showing who your top paid media competitors are, their estimated ad budgets, top-performing keywords, their best ads, and more. The primary focus of many of these tools is Google Ads, but some provide solutions for Facebook, Instagram, LinkedIn, and other ad platforms.  

Email marketing software automates the process of creating and sending emails, saving time and increasing efficiency. You can set up email campaigns in advance, schedule them to send at specific times, and track their performance. These tools also allow you to segment your email list which enables you to personalize your messages, increase relevance, and improve engagement. Email marketing software also helps ensure you follow email marketing laws and regulations.

Compare ratings for top email software providers including MailChimp, SendGrid, Adobe, Klaviyo, and more.  

The Top Email Marketing Platforms in 2023

SEO is a complex and rapidly evolving field that can consume a lot of time. To streamline the process, SEO software can automate tasks such as keyword research, on-page optimization, local listing management, link building, and review management. Additionally, this software can provide competitive intelligence to give you an understanding of your competitors' top-performing SEO strategies. See where your competitors are getting backlinks, the keywords they rank for, and the titles and metadata they use.

Find the best SEO tools for backlink analysis, rank tracking, keyword research, site audits, and local listing management. We rate SEO software using our proprietary algorithm.

Best SEO Tools for Content, Linkbuilding & Keywords

Social media management software provides marketers with three primary capabilities: managing engagement, analytics, and influencer marketing. Social platforms help scale engagement by offering the ability create content and schedule publishing to multiple social media sites. They also offer a number of bots and workflows to automate repetitive tasks. Social media analytics tools provider insight into general consumer trends, insights into your own audience, and information about competitors. 

This new and rapidly growing category of marketing software leverages machine learning to create headlines, articles, social media posts and more. Some of these tools also generate ideas for new content. Using an AI copywriting tool involves selecting a type of content, and then providing a brief overview of the topic you would like to write about. Some companies use these tools extensively, while others may use these tools to simply generate new ideas, and a fresh approach to messaging.

The 10 Best AI Copywriting Tools - Rated by Demand Stack

Content management systems (CMS) allow marketers to publish content to a website database without writing any code. They provide a user interface to write, edit, categorize and publish content to the web. Many content management systems also offer no-code solutions to front-end development and templating. 

Compare ratings on top CMS systems including Drupal, Webflow, Strapi, and more. No ads, no sponsors, and no spammy reviews. 

The Best CMS Platforms in 2023 - Drupal, Strapi, Webflow

Conversion optimization software gives marketers the ability to test changes to the user experience on an app or website. You simply define a goal action you want users to perform, and variations of a feature or page to test. The software serves the different versions to users, and uses statistics to determine if one of the variations improves performance. The status and results of these tests are displayed using easy-to-understand visualizations.

Compare best-in-class content experiment solutions including Optimizely, PostHog, Google Optimize, and VWO. No ads and no spammy reviews. 

Best Content Experiment & Optimization Software in 2023

This category includes software that provides multiple tools and a focus on B2B marketing. These platforms provide account-based marketing (ABM) features, integration to CRM, identity resolution, predictive intent tools, and an account/contact data model. 

No review spam and no ads. We rate software using a proprietary algorithm. Find the best B2B and ABM marketing platform in your price range. 

The 10 Best B2B and ABM Platforms in 2023 - Rated by Demand Stack

Customer relationship management (CRM) systems help marketing and sales teams automate activities and deliver personalized communication at scale. These systems store information about leads, customers, companies, and individuals at current or prospective customers.

We rate software using our proprietary algorithm. Compare top CRM solutions in your price range. Filter software based on their features. 

Top CRM Software in 2023 - No Ads, No Spam Reviews

A customer data platform (CDP) is a packaged software that creates a persistent, unified customer database that is accessible to other systems. CDPs ingest contact data from CRM, data warehouses, other marketing tools, and transform the data to create single, unified profiles for each marketing contact. CDPs also include tools to create segments, and sync those segments to audiences in other marketing tools. 

Proprietary ratings for top CDP software including Segment, Planhat, Insider, Bloomreach, and more. Filter options by feature and price range.

The 12 Best Customer Data Platforms (CDPs) in 2023

Product analytics software helps product owners assess the performance of their digital experiences. As opposed to web analytics, product analytics is more concerned with how authenticated users behave while using your app. Product managers use these tools to understand if certain features are being used, how easily users are able to navigate the app, and what features should be added next. 

Website analytics software collects data about user behavior on a website and provides reports summarizing that data. An important feature of web analytics software is the ability to define and measure objectives. This involves defining metrics that represent the desired actions you want users to take on your website.  Other features offered by these providers are heat maps, session replay, and cohort segment analysis.

chatGPT is a machine learning model developed by OpenAI. Users input questions or requests and the software provides answers. chatGPT can do everything from writing a song to writing basic python scripts. One of chatGPT's capabilities is generating content. With the right prompts, you can have the software write product descriptions, company overviews, social media posts, and more.&nbsp;

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Webflow is a visual website design and content management platform that allows users to design, build, and launch responsive websites without having to write any code. It features a slick drag-and-drop interface, pre-designed templates and integration with e-commerce platforms and marketing software. Some developers have concerns about code generated from a website builder, but Webflow outputs clean code and leverages modern web standards like flexbox and CSS grid. This platform is good for marketing teams that want to minimize the use of developer time and get their site live quickly. Companies using Webflow include Dropbox, Zendesk, Lattice and Khan Academy.

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Ahrefs was founded in 2007 and is headquartered in Singapore. They offer a robust all-in-one SEO toolset including site audits, competitor backlink research, keyword research, and rank tracker. The platform includes a powerful and user-friendly keyword research tool that helps users identify and target the most valuable and relevant keywords. Ahrefs also offers a robust backlink analysis tool that allows users to track and analyze the quality and quantity of links pointing to their website and that of their competitors. Ahrefs' Content Explorer is a unique tool that helps you research the top-performing articles and link prospects for a specific topic. It's a great tool for improving link authority and generating content ideas.

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Google Analytics provides measurement tools for both websites and mobile apps. It's a free offering from Google and is the most widely used digital analytics software in the United States. Google Analytics integrates easily with other Google products such as Google Ads, Google Cloud, and Google Search Console. Google has also been introducing predictive capabilities using machine learning.

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Google's suite of marketing products are now offered under the brand Google Marketing Cloud. This platform features Google Ads, Google Data Studio, Google Analytics and others. 

Google offers a suite of advertising and analytics tools through the Google Marketing Platform. This includes a range of solutions for advertising and marketing, including tools for display and video advertising, search advertising, and analytics. The Google Marketing Platform is designed for businesses and agencies to create and manage effective advertising campaigns, track their performance, and make data-driven decisions about their marketing efforts.

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Semrush was founded in 2008, and is one of the most popular search marketing platforms in the industry. The software offers a broad array of tools including technical SEO analysis, rank tracking, content marketing research, competitor analysis, and local SEO management. SemRush also offers tools for PPC and social media. In total, the company offers more than 50 different tools to improve digital marketing performance.The company started making acquisitions in 2020 which include Kompyte, Prowly, SplitSignal, Backlinko, and PageImprove.

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SEO Keyword Research

Backlink Tools

Site Audit

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SocialPilot is a social media management tool that helps marketers manage multiple social media accounts from an intuitive UI. The software offers solutions for small businesses, enterprise customers, and marketing agencies. Their agency solutions include client account management features and options for a white-label user interface.

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Publishing

White-Labeling for Agencies

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Zoho Social is a social media management tool that allows businesses to manage and schedule posts, analyze performance, and engage with their audience across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google My Business. Zoho Social's publishing component features a post calendar, scheduling, and a Canva integration to create content. To boost productivity, the software has user roles and permissions, a media library, and workflows for approving posts before they go live. Zoho Social's analytics component includes audience analysis, which provides insights into an audience's demographics, behavior, and preferences. It also includes a range of tools to measure the performance of your own social media efforts.

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Zoho is a marketing platform founded in 1996. The company offers a broad array of features segmented into the products listed below.<ul><li>Zoho CRM - the company's customer relationship management software.</li><li>Zoho Campaigns - a tool for designing, automating and sending email campaigns.</li><li>Zoho Analytics - Zoho's business intelligence and analytics software.</li><li>Zoho Desk - a customers service and operations solution.</li><li>Bigin - Zoho's CRM solution for small business.</li></ul>

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Insider was founded in 2012 and is headquartered in Southeast Asia. The company's customer data platform helps businesses unify their customer data, create marketing segments, and integrate with marketing platforms. Insider's segmentation component includes a lot of helpful native attributes like weather, preferences, and behavior. It also features tools to create custom rules and predictive segmentation which factors in attributes like discount affinity, the likelihood of purchase, lifecycle stage, and more.Insider's messaging and experience component (called "Individualize") provides templates for creating personalized experiences across email, web, apps, and push notifications. It also includes a no-code, drag-and-drop journey orchestration tool to automate messaging. You can also A/B test orchestrations to optimize your experience and messaging processes.

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Monday Sales CRM is a customer relationship management tool that helps sales teams manage and track their interactions with clients and leads. With Monday Sales CRM, sales reps can create and organize customer profiles, schedule and manage sales meetings, and track the progress of deals through the sales pipeline. The platform offers a very clean and simple UI that allows users to switch between a Kanban-style pipeline and a traditional table-based pipeline. Additionally, Monday Sales CRM integrates with other business tools, such as email and calendar apps, to provide a holistic view of sales activities.&nbsp;Monday CRM integrates tightly with the rest of the company's ecosystem which includes Monday Dev, Monday Marketing, Monday Projects, and Monday Work Management.

Organize all your team’s leads, contacts, & deals

Automate sales processes and streamline communication

Gain insights into your entire sales cycle and forecasting

See Monday CRM's top features, pricing, and how it ranks against other CRM software.

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Screaming Frog is a website crawler that allows SEOs to identify technical issues that can negatively impact search marketing performance. The software helps identify broken links, misconfigured redirects, duplicate content, poorly constructed metadata, duplicate content, and more.&nbsp;Screaming Frog features a great-looking site architecture visualization that provides a high-level view of the depth of your architecture and the flow of link authority.The software also generates XML sitemaps and features integrations with Google Analytics, Google Search Console, and PageSpeed Insights APIs.&nbsp;

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Architecture Visualizations

Page Titles and Meta Data 

Custom Extraction & Web Scraping

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Google Optimize is a free website testing and optimization tool that helps businesses improve the user experience of their websites. With Optimize, businesses can A/B test different versions of their website, known as "experiments," to see which version performs better. Optimize integrates with Google Analytics, allowing businesses to track and analyze the results of their experiments and make data-driven decisions about their website. Optimize also provides tools for targeting specific audiences, personalizing experiences, and improving website performance.

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ConvertKit is a marketing platform designed to help creators grow and monetize their audience Email is the primary promotion channel they support. The software features a sleek visual template designer to allow anyone to create great-looking emails. Also included, are tools to manage your subscriber lists and build automated email processes. ConverKit has a good sender reputation and reports a 99%+ delivery rate.ConvertKit's commerce tools allow creators to quickly start monetizing their products. They offer an easy-to-use tool for building product pages and integrating them into emails.&nbsp;

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CopyAI uses machine learning to create three primary types of content. The software can generate long-form, informational content for blog posts and articles, short and punchy copy for social media, or more sales-focused copy for email marketing and landing pages. Overall, CopyAI has 90+ different content types to choose from. The software can also create content in more than 25 languages.

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HubSpot was founded in 2006 and comprehensive sales platform designed to help businesses of all sizes grow their sales and revenue. The software features solutions for marketing, sales, content management, operations and customer service. Hubspot's CRM is offered through their Sales Hub product, and includes a number of great features. Sales Hub offers document management, email and call tracking, live chat, and more. The software also provides an AI-powered sales coach that reviews call transcripts and notes to generate insights and coaching opportunities at scale.

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HubSpot was founded in 2006 and is one of the leading CRM and marketing platforms. The software features solutions for marketing, sales, content management, operations, and customer service. Hubspot's CRM is offered through their Sales Hub product and includes several great features. Sales Hub offers document management, email and call tracking, live chat, and more. The software also provides an AI-powered sales coach that reviews call transcripts and notes to generate insights and coaching opportunities at scale.The Marketing Hub component offers tools for all major promotion channels including social media management, SEO, paid media management, email marketing, ABM, and more. The Marketing Hub also features workflow and journey orchestration tools for automating repeated tasks, and robust web analytics where you can build custom reports.&nbsp;The platform offers hundreds of no-code, integrations, and a robust API.

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Adobe Experience Cloud is a collection of products developed by Adobe to help businesses deliver great customer experiences. The platform's products include Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, and Adobe Advertising, among others. Some of the primary features of Adobe Experience Cloud include:<ul><li>Personalization: Adobe Target allows businesses to personalize content and offers for individual customers based on their behavior and preferences.</li><li>Analytics: Adobe Analytics provides insights into customer behavior and engagement, allowing businesses to optimize their digital experiences.</li><li>Advertising: Adobe Advertising allows businesses to create and manage targeted advertising campaigns across multiple channels, including social media and search engines.</li><li>Audience Management: Adobe Audience Manager helps businesses to create and manage audience segments that can be used across the Experience Cloud for personalization and targeting.</li><li>Asset Management: Adobe Experience Manager (AEM) allows businesses to create, manage, and deliver digital assets across all their digital properties.</li><li>Experience Management: Adobe Experience Cloud allows businesses to manage all their customer experience data and activities in one platform, giving them a centralized view of the customer journey and the ability to optimize it across all channels and touchpoints.</li></ul>

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Adobe Analytics is a web analytics tool and part of the Adobe Experience Cloud. The software gives businesses insights into customer behavior and engagement on their websites and mobile apps. It helps businesses understand how customers interact with their digital properties, allowing them to optimize their digital experiences and drive conversions. Some of the primary features of Adobe Analytics include:<ul><li>Data Collection: Adobe Analytics can collect data from steaming media, your data warehouse, website, apps, and offline sources. The software also features custom variable definitions and Launch, the company's tag management tool.</li><li>Segmentation: Adobe Analytics allows businesses to segment their data by different criteria, such as demographics, behavior, and engagement. The software's visual clustering feature allows you to build cluster sets and identify new combinations of targeting criteria for new segmentation strategies.</li><li>Analysis: Adobe offers a number of ways to dive deep into your data including, custom metrics, cross-device analysis, customer journey analytics, and more. &nbsp;</li><li>Integration: Adobe Analytics can be integrated with other Adobe Experience Cloud products, such as Adobe Target, Adobe Advertising, and Adobe Audience Manager, and with a range of third-party applications.</li></ul>

Adobe Real-Time Customer Data Platform is a part of the Adobe Experience Cloud. The software enables companies to gain a deeper understanding of their customers and make data-driven decisions to improve their customer experiences. Adobe's Real-Time CDP collects and unifies customer data from multiple systems and expedites coordinated messaging through a range of marketing channels.Some primary features of the software include:<ul><li>Real-time data processing: Quickly access and analyze customer data as it is being collected, enabling you to make informed decisions and trigger timely actions.</li><li>Data collection:&nbsp;</li><li>Unified customer profile: Create a unified view of each customer, combining data from web analytics, email engagement, CRM, your data warehouse, and more.</li><li>Segmentation: Segment your contacts using the software's advanced drag-and-drop UI and optimized workflows. Segments are updated in real-time as new profile data enters the system.</li><li>Integrations: Integrate with other Adobe solutions, such as Adobe Experience Cloud, as well as third-party tools.</li><li>Data governance: The platform includes robust data governance features to ensure data privacy and security, and compliance with regulations such as GDPR and CCPA.</li></ul>

Adobe Marketo Engage is a marketing automation platform that helps businesses automate and personalize marketing activities across email, social media, digital ads, and sales. It allows users to create and manage campaigns, segment and target audiences, track and analyze performance, and more. Additionally, it integrates with other Adobe marketing tools as well as Salesforce CRM to provide a comprehensive marketing solution.&nbsp;

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HubSpot Marketing Hub is a comprehensive marketing platform that helps businesses attract and engage customers through a variety of marketing channels. It offers a range of tools and features designed to streamline and optimize marketing efforts, including email marketing, social media marketing, SEO, ABM, content creation, lead generation, and more.&nbsp;

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Sanity is a headless CMS that was founded in 2017. The company's CMS solution is partially open-source. It offers an open-source content editing solution called Sanity Studio. The content itself is stored in the cloud on Sanity servers. The software has positioned itself as user-friendly headless CMS with a number of helpful tools for editing content and user management.

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Sanity Studio

Sanity Studio For Developers

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Sprout Social is a social media management platform with a comprehensive set of features. Their social engagement product offers some great automation features. It includes a bot builder to automate predictable messaging, automated message tagging, message spike alerts, and more. You can also see reports on how fast employees are responding to messages. The software also provides the ability to schedule create and schedule posts that get distributed to multiple social media sites.  

Sprout offers a robust set of listening and analytics tools. You can examine audience preferences, conversations about your brand, sentiment, and identify influencers. The software also features tools for identifying consumer trends and monitoring your competitors' social media performance.





Sprout Social is a social media management platform with a comprehensive set of features. Their social engagement product offers some great automation features. It includes a bot builder to automate predictable messaging, automated message tagging, message spike alerts, and more. You can also see reports on how fast employees are responding to messages. The software also provides the ability to schedule create and schedule posts that get distributed to multiple social media sites.

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Social Listening

Smart Inbox

Team Management

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Moz Pro is a software suite that offers a variety of tools for search engine optimization (SEO) and inbound marketing. It is designed to help businesses improve their online visibility, attract more qualified traffic to their website, and convert more leads into customers.The Moz Pro software includes several tools for keyword research, technical SEO, content optimization, link building, and more. It also offers a suite of analytics and reporting tools to help businesses track their progress and measure the impact of their SEO efforts.

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If you're new to SEO or just need the basics.

Ample limits plus full access to keyword research tools. Most folks start here.

The ideal plan (and best value) for businesses and agencies that are serious about search.

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Later is a social media management platform that offers tools for publishing, scheduling, and social analytics. The software's publishing tools include a content and image editor, user-generated content search, and auto-publish. 

The company offers a unique tool called Linkin.bio that provides a UI to create a mini web page built into your Instagram and TikTok profiles. This feature allows you to direct followers to specific landing pages. The tool also connects directly to Shopify. 

Later was founded as the 1st Instagram post scheduler in 2014. The company has expanded their offering since then, but Instagram is still a big focus for the company. 


Later is a social media management platform that offers tools for publishing, scheduling, and social analytics. The software's publishing tools include a content and image editor, user-generated content search, and auto-publish.The company offers a unique tool called Linkin.bio that provides a UI to create a mini web page built into your Instagram and TikTok profiles. This feature allows you to direct followers to specific landing pages. The tool also connects directly to Shopify.Later was founded as the 1st Instagram post scheduler in 2014. The company has expanded its offering since then, but Instagram is still a big focus for the company.&nbsp;

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WordPress was founded in 2003 by Matt Mullenweg. It is an open-source content management system written in PHP. WordPress has the top market share in the CMS market by an overwhelming majority. The software is user-friendly and allows non-technical users to build a website without writing code. WordPress has a large developer and user community, and thousands of plugins to extend the platform.&nbsp;