Adobe Marketo Engage

Adobe Marketo features robust segmentation tools to create precise audiences. These audiences can then be synced to a range of marketing communication channels including email, Google Ads, Facebook Ads, app messaging, website chat, and website personalization.

Adobe Marketo Engage features a robust set of segmentation tools with dynamic segments that update as profile data changes. The software also provides the ability to create custom scoring rules, and a predictive analytics tool that builds lists based on past account activity and successes.

Leverage the software's predictive capabilities to determine the next best piece of content for each profile in your database. You can also test different version of content for website personalization and email marketing.

Adobe Marketo's Sales Insight runs directly in your CRM and allows sales reps to monitor buying intent signals such as email opens and website visits. It also gives sales reps access to campaign templates to execute automated messaging.

The platform also includes a comprehensive set of analytics features and measures the entire customer journey from click to closed deal. Measure every interaction across every channel with the software's multi-touch attribution model, and see which assets, channels and dimensions influence your pipeline. Adobe Marketo Engage also includes custom journey analytics so you can measure the most effective parts of your funnel and maximize ROI.