Buffer is a social media management platform that includes tools for publishing, engagement, analytics, and team collaboration. It allows users to schedule posts, track engagement, and analyze their social media performance. It supports various social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and Pinterest. Users can also collaborate with team members and schedule posts across multiple accounts.
One of Buffer's innovative engagement features is Smart Alerts. This feature uses machine learning to determine if a user's post is a question that needs to be addressed quickly.
Buffer also offers an analytics dashboard that provides data on engagement, clicks, and other metrics to help users understand the performance of their social media presence.
Social Media Management Features
- Approval Workflows
- Custom Reports
- Social Listening
- User Roles
- Workflows / Orchestration
Available Plans
Free
$0/Month
For individuals and businesses getting started with social media.
Essentials
$6/Month
For professionals who use publishing, analytics & engagement tools.
Free Trial
Team
$12/Month
For teams who want unlimited user seating, collaboration, and reporting.
Free Trial
Agency
$120/Month
For marketing agencies with 10 or more social channels.
Free Trial
Social Media Management Features
- Approval Workflows
- Custom Reports
- Social Listening
- User Roles
- Workflows / Orchestration