Google Analytics provides measurement tools for both websites and mobile apps. It's a free offering from Google and is the most widely used digital analytics software in the United States. Google Analytics integrates easily with other Google products such as Google Ads, Google Cloud, and Google Search Console. Google has also been introducing predictive capabilities using machine learning.
Website Analytics Features
- Cohort Analysis
- Event-Based Tracking
- Journey Analytics
- Multi-Touch Attribution
Available Plans
Free
$0
Website Analytics Features
- Cohort Analysis
- Event-Based Tracking
- Journey Analytics
- Multi-Touch Attribution