Heap is a digital analytics platform that emphasizes the importance of customer journeys. An interesting feature of Heap is its session replay capability. This allows marketers to see videos of how actual users are navigating their websites. This can make it easier to find solutions to UX problems that show up in data and reports. The platform's Illuminate product leverages machine learning to alert marketers to friction points and opportunities for improvement.
Product Analytics Features
- Campaign Performance
- Cohort Analysis
- Event-Based Tracking
- Session Replay
Website Analytics Features
- Cohort Analysis
- Event-Based Tracking
- Session Replay
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Product Analytics Features
- Campaign Performance
- Cohort Analysis
- Event-Based Tracking
- Session Replay
Website Analytics Features
- Cohort Analysis
- Event-Based Tracking
- Session Replay