Matomo provides web analytics software that is open-source under the GNU General Public License. Though the product is open-source, they don't sacrifice features. Matomo offers multi-touch attribution, cohort analysis, heatmaps, session replay, and more.&nbsp;In addition, Matomo offers a tag manager and A/B testing software. Their testing software allows you to run standard tests, but the software also shows which users and sessions participated in this test.For agencies and marketing service providers, Matomo offers white-label reporting to scale and automate the delivery of customer reports.

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This digital analytics feature provides marketers with the ability to watch past user sessions. Seeing how individual users interact with a website can produce unique insights that might be missed in standard analytics reports.

Website analytics software collects data about user behavior on a website and provides reports summarizing that data. An important feature of web analytics software is the ability to define and measure objectives. This involves defining metrics that represent the desired actions you want users to take on your website.  Other features offered by these providers are heat maps, session replay, and cohort segment analysis.

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Cheetah Digital was founded in 2017 when Marigold acquired the software from Experian. The software offers a range of tools to help businesses build relationships with prospects and customers. Cheetah Digital includes solutions for personalized digital experiences, email campaigns, SMS, and tools for retention and loyalty. They support businesses in a wide variety of industries, but the software is most frequently used by companies in the CPG, finance, restaurant, retail, and travel industries.

Bloomreach was founded in 2009 and is headquartered in Mountain View, CA. The company offers a robust customer data platform specialized for e-commerce companies. In addition to their CDP, Bloomreach also offers enhanced e-commerce site search, and content optimization.&nbsp;

Klaviyo is an ecommerce marketing platform that was founded in 2012. The platform features a CDP that allows you to ingest and unify contact data, build segments, and reach those segments across email, SMS, and paid media. This helps ecommerce brands deliver personalized messaging and product recommendations using real-time data for segmentation. Klaviyo also offers predictive analytics to segment customers likely to purchase in the near future.

Moosend is an email marketing platform with a robust set of features including templates, segmentation, and analytics, In addition to standard email tools, they offer no-code automations, interesting contact management features and landing page creation. Their Ecommerce AI and Product Recommendation tools are designed for e-commerce customers.

Optimizely started as an A/B testing platform in 2010, but has evolved into a feature-packed marketing platform. True to it's nature, Optimizely provides great tools for A/B testing, feature experimentation, and personalization, but has a lot more to offer. Their Data Platform product is a customer data platform and allows you to unify profiles, segment profiles and sync segments to a range of different demand generation tools.&nbsp;Optimizely also offers a CMS with approval workflows, media management, project management, and more. Their CMS also offers options for using a decoupled (headless CMS) front-end.&nbsp;The company also offers email marketing and content marketing management tools. Their content marketing software includes organization and workflow tools, SEO and social data to assist ideation, digital asset management, and the ability to publish content to multiple places from one source.For ecommerce companies, Optimizely offers Configured Commerce and Customized Commerce. These products allow ecommerce businesses to fully manage their products, pricing, promotions, orders, and digital experience.&nbsp;

ConvertKit is a marketing platform designed to help creators grow and monetize their audience Email is the primary promotion channel they support. The software features a sleek visual template designer to allow anyone to create great-looking emails. Also included, are tools to manage your subscriber lists and build automated email processes. ConverKit has a good sender reputation and reports a 99%+ delivery rate.ConvertKit's commerce tools allow creators to quickly start monetizing their products. They offer an easy-to-use tool for building product pages and integrating them into emails.&nbsp;

Zoho's Campaigns product features a comprehensive set of email marketing capabilities. The software's email editor features a drag-and-drop UI, and let's you easily add merge tags to personalize email content.Zoho's workflow automation tool provides a slick drag-and-drop UI to quickly build nurturing processes. If you're unsure of what you want to create, the software offers pre-built templates for common nurture processes. You can also view embedded analytics showing how each step of your workflow performs.Zoho Campaigns also offers A/B testing, landing pages, options for a dedicated IP address, and ecommerce integrations.

Tracardi is an open-source customer data platform built on the <a href="https://unomi.apache.org/">Apache Unomi</a> platform. The software helps businesses collect, manage, and use customer data to improve marketing efforts and customer experiences. The software is designed for e-commerce, but can be used for services and B2B applications. Tracardi can ingest, aggregate and unify customer data from multiple sources, and de-duplicated profiles. You can automate marketing processes with the software's drag-and-drop journey orchestration tool. The software also integrates with 3rd party email and social media platforms to trigger personalization and communication.

Adobe Real-Time Customer Data Platform is a part of the Adobe Experience Cloud. The software enables companies to gain a deeper understanding of their customers and make data-driven decisions to improve their customer experiences. Adobe's Real-Time CDP collects and unifies customer data from multiple systems and expedites coordinated messaging through a range of marketing channels.Some primary features of the software include:<ul><li>Real-time data processing: Quickly access and analyze customer data as it is being collected, enabling you to make informed decisions and trigger timely actions.</li><li>Data collection:&nbsp;</li><li>Unified customer profile: Create a unified view of each customer, combining data from web analytics, email engagement, CRM, your data warehouse, and more.</li><li>Segmentation: Segment your contacts using the software's advanced drag-and-drop UI and optimized workflows. Segments are updated in real-time as new profile data enters the system.</li><li>Integrations: Integrate with other Adobe solutions, such as Adobe Experience Cloud, as well as third-party tools.</li><li>Data governance: The platform includes robust data governance features to ensure data privacy and security, and compliance with regulations such as GDPR and CCPA.</li></ul>

EngageBay is one of the more recent entrants to the CRM and marketing automation category. They've gained popularity quickly by offering a wide range of features and integrations at an affordable price. Engagebay offers email marketing, CRM, social media, SMS, sales enablement, and more. They also offer a free version of their CRM and sales automation tools. Engagebay offers a ton of features in an integrated platform that is affordable for small and medium-sized businesses.

Sendinblue is an all-in-one marketing automation platform that includes CRM, email marketing, automation, landing pages, and integrations with ad platforms. The software is designed to work for B2B and B2C companies, and agencies, and includes a number of features specific to ecommerce businesses. Overall, the company offers a complete marketing platform at a competitive price.&nbsp;

MailerLite was founded in 2010 and provides a full-featured email marketing platform at a competitive price. The company values simplicity and avoids unnecessary features in order to maximize ease-of-us and keep the price reasonable. MailerLite includes a website builder, workflows, ecommerce features, robust reporting, and hundreds of integrations. The company also offers email verification through its MailerCheck product and transactional email services through its MailerSend product.

A customer data platform (CDP) is a packaged software that creates a persistent, unified customer database that is accessible to other systems. CDPs ingest contact data from CRM, data warehouses, other marketing tools, and transform the data to create single, unified profiles for each marketing contact. CDPs also include tools to create segments, and sync those segments to audiences in other marketing tools. 

Proprietary ratings for top CDP software including Segment, Planhat, Insider, Bloomreach, and more. Filter options by feature and price range.

The 12 Best Customer Data Platforms (CDPs) in 2023

Email marketing software automates the process of creating and sending emails, saving time and increasing efficiency. You can set up email campaigns in advance, schedule them to send at specific times, and track their performance. These tools also allow you to segment your email list which enables you to personalize your messages, increase relevance, and improve engagement. Email marketing software also helps ensure you follow email marketing laws and regulations.

Compare ratings for top email software providers including MailChimp, SendGrid, Adobe, Klaviyo, and more.  

The Top Email Marketing Platforms in 2023

VWO was founded in 2009 as an A/B testing tool for websites in New Delhi, India. The company has significantly expanded its offering to include mobile app experimentation, website personalization, behavioral analytics, and a customer data platform.

Hotjar is a digital analytics solution that specializes in heatmaps, session replay and user surveys. The software is frequently used in conjunction with Google Analytics. Hotjar's heatmaps allow you to see which parts of your webpages are viewed and interacted with most frequently. Their session replay feature allows you to see individual user sessions to gain insight into potential UX issues.

Pendo is a product analytics platform that helps companies optimize their product experiences. In addition to product analytics tools, Pendo also includes tools for in-app guides, and user feedback. With Pendo, companies can gain insight into how users navigate their products, which features are being used (and not used), and where users are struggling. Important features of Pendo include:Analytics: Leverage a wide range of integrations to easily sync data to Pendo with little to no engineering effort. Gain insights into how your software is used with feature adoption reports, cohort analytics, customer journey visualizations, custom dashboards, and more.&nbsp;In-App Guides: Pendo's Visual Design Studio provides an easy-to-use interface to create custom guides without assistance from your development team. The guides feature also supports NPS polls to get quantitative feedback on user satisfaction.User Feedback: Provide users with an option to provide direct and immediate feedback about new features, current features, or bugs. Users can see the status of their feedback within the app.Roadmaps: Share your product vision with internal teams using Pendo's sleek, drag-and-drop interface. This tool allows stakeholders to vote on features and project customer value to aid prioritization. You can also include data from guides and feedback to show how customer requests align with current priorities.

PostHog is a product analytics and experimentation platform that was founded in 2020 that offers a wide range of tools in an integrated, open-source platform. The free version of their product is open-source under the MIT license. When the product was only 4 weeks old, &nbsp;it was one of the most successful launches ever on Hacker News. Since then, thousands of developers have contributed code and helped to expand the product's capabilities.

FullStory is a product analytics platform that helps optimize customer experiences across your websites and mobile apps. It offers features such as session replay, heat maps, and funnel analytics to give businesses a comprehensive understanding of their customer's behavior and pain points. With FullStory, businesses can uncover insights that enable them to create more personalized and effective marketing campaigns, as well as improve their overall customer experience.

Conversion optimization software gives marketers the ability to test changes to the user experience on an app or website. You simply define a goal action you want users to perform, and variations of a feature or page to test. The software serves the different versions to users, and uses statistics to determine if one of the variations improves performance. The status and results of these tests are displayed using easy-to-understand visualizations.

Compare best-in-class content experiment solutions including Optimizely, PostHog, Google Optimize, and VWO. No ads and no spammy reviews. 

Best Content Experiment & Optimization Software in 2023

Product analytics software helps product owners assess the performance of their digital experiences. As opposed to web analytics, product analytics is more concerned with how authenticated users behave while using your app. Product managers use these tools to understand if certain features are being used, how easily users are able to navigate the app, and what features should be added next. 

Google Analytics provides measurement tools for both websites and mobile apps. It's a free offering from Google and is the most widely used digital analytics software in the United States. Google Analytics integrates easily with other Google products such as Google Ads, Google Cloud, and Google Search Console. Google has also been introducing predictive capabilities using machine learning.

Adobe Analytics is a web analytics tool and part of the Adobe Experience Cloud. The software gives businesses insights into customer behavior and engagement on their websites and mobile apps. It helps businesses understand how customers interact with their digital properties, allowing them to optimize their digital experiences and drive conversions. Some of the primary features of Adobe Analytics include:<ul><li>Data Collection: Adobe Analytics can collect data from steaming media, your data warehouse, website, apps, and offline sources. The software also features custom variable definitions and Launch, the company's tag management tool.</li><li>Segmentation: Adobe Analytics allows businesses to segment their data by different criteria, such as demographics, behavior, and engagement. The software's visual clustering feature allows you to build cluster sets and identify new combinations of targeting criteria for new segmentation strategies.</li><li>Analysis: Adobe offers a number of ways to dive deep into your data including, custom metrics, cross-device analysis, customer journey analytics, and more. &nbsp;</li><li>Integration: Adobe Analytics can be integrated with other Adobe Experience Cloud products, such as Adobe Target, Adobe Advertising, and Adobe Audience Manager, and with a range of third-party applications.</li></ul>

Adobe Marketo Engage is a marketing automation platform that helps businesses automate and personalize marketing activities across email, social media, digital ads, and sales. It allows users to create and manage campaigns, segment and target audiences, track and analyze performance, and more. Additionally, it integrates with other Adobe marketing tools as well as Salesforce CRM to provide a comprehensive marketing solution.&nbsp;

Airbyte is an open-source data integration and analytics platform that enables users to connect and replicate data from various sources to your data warehouse. It provides pre-built connectors to databases, applications, APIs, and file storage systems. Airbyte supports both one-time and incremental data replication and provides a monitoring dashboard to keep track of the data flow.Airbyte also offers data management features such as schema mapping and transformation, data validation, and error handling.

Heap is a digital analytics platform that emphasizes the importance of customer journeys. An interesting feature of Heap is its session replay capability. This allows marketers to see videos of how actual users are navigating their websites. This can make it easier to find solutions to UX problems that show up in data and reports. The platform's Illuminate product leverages machine learning to alert marketers to friction points and opportunities for improvement.