Optimizely started as an A/B testing platform in 2010, but has evolved into a feature-packed marketing platform. True to it's nature, Optimizely provides great tools for A/B testing, feature experimentation, and personalization, but has a lot more to offer. Their Data Platform product is a customer data platform and allows you to unify profiles, segment profiles and sync segments to a range of different demand generation tools. 

Optimizely also offers a CMS with approval workflows, media management, project management, and more. Their CMS also offers options for using a decoupled (headless CMS) front-end. 

The company also offers email marketing and content marketing management tools. Their content marketing software includes organization and workflow tools, SEO and social data to assist ideation, digital asset management, and the ability to publish content to multiple places from one source.

For ecommerce companies, Optimizely offers Configured Commerce and Customized Commerce. These products allow ecommerce businesses to fully manage their products, pricing, promotions, orders, and digital experience. 

Customer Data Platform Features

  • Contact Segmentation
  • Contact Unification
  • Ecommerce
  • Workflows / Orchestration

Email Marketing Features

  • A/B Testing
  • Drag-and-Drop UI
  • Ecommerce
  • Email Reporting
  • Landing Page Builder
  • Workflows / Orchestration

Content Experiments Features

  • Content Recommendations
  • Feature Management
  • Mobile App Experiments
  • Multi-Page Experiments
  • Personalized Experiences

Available Plans

Start

$0.00

An intuitive, easy-to-use project management tool, purchase-built for small marketing teams (up to 5).

Manage

$79/Month

Field requests from your entire organization, proof all content and guarantee brand compliance.

Free Trial

Create

Powerful content creation tools, workflows and publishing integrations for content teams.

Orchestrate

A comprehensive solution for end-to-end campaign visibility, execution and measurement.

Customer Data Platform Features

  • Contact Segmentation
  • Contact Unification
  • Ecommerce
  • Workflows / Orchestration

Email Marketing Features

  • A/B Testing
  • Drag-and-Drop UI
  • Ecommerce
  • Email Reporting
  • Landing Page Builder
  • Workflows / Orchestration

Content Experiments Features

  • Content Recommendations
  • Feature Management
  • Mobile App Experiments
  • Multi-Page Experiments
  • Personalized Experiences