Semrush was founded in 2008, and is one of the most popular search marketing platforms in the industry. The software offers a broad array of tools including technical SEO analysis, rank tracking, content marketing research, competitor analysis, and local SEO management. SemRush also offers tools for PPC and social media. In total, the company offers more than 50 different tools to improve digital marketing performance.The company started making acquisitions in 2020 which include Kompyte, Prowly, SplitSignal, Backlinko, and PageImprove.

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SEO Keyword Research

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Backlink Tools

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Site Audit

Generate reports with customized templates that allow you to add your company's branding. This is often used for agencies generating reports for clients.

This feature provides the ability to see reports on competitor's PPC keywords and how much they are bidding and/or paying for those clicks.

A feature in SEO site audit tools that provides a high-level view of how your sites pages link together. This is important for understanding the depth of your architecture, and how link authority is passed through a website. 

Identify potential SEO issues associated with JavaScript.

SEO is a complex and rapidly evolving field that can consume a lot of time. To streamline the process, SEO software can automate tasks such as keyword research, on-page optimization, local listing management, link building, and review management. Additionally, this software can provide competitive intelligence to give you an understanding of your competitors' top-performing SEO strategies. See where your competitors are getting backlinks, the keywords they rank for, and the titles and metadata they use.

Find the best SEO tools for backlink analysis, rank tracking, keyword research, site audits, and local listing management. We rate SEO software using our proprietary algorithm.

Best SEO Tools for Content, Linkbuilding & Keywords

Real-time data and transparent performance make paid media an extremely competitive element of marketing. Competitive ad intelligence software provides insights into your competitors' paid media strategy, and information to outplay them. These tools include strategic data showing who your top paid media competitors are, their estimated ad budgets, top-performing keywords, their best ads, and more. The primary focus of many of these tools is Google Ads, but some provide solutions for Facebook, Instagram, LinkedIn, and other ad platforms.  

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SpyFu is headquartered in Phoenix, Arizona and was founded in 2005. SpyFu offers features such as keyword research, PPC competitor analysis, and SEO analysis, among others. SpySu's PPC competitor analysis tool helps users gain insights into their competitors' digital marketing strategies and use that information to improve their own campaigns. SpyFu provides keyword bid estimates, keyword recommendations, negative match recommendations, and more. They also provide an ad history which is something you can't get from most ad platforms.

Screaming Frog is a website crawler that allows SEOs to identify technical issues that can negatively impact search marketing performance. The software helps identify broken links, misconfigured redirects, duplicate content, poorly constructed metadata, duplicate content, and more.&nbsp;Screaming Frog features a great-looking site architecture visualization that provides a high-level view of the depth of your architecture and the flow of link authority.The software also generates XML sitemaps and features integrations with Google Analytics, Google Search Console, and PageSpeed Insights APIs.&nbsp;

Sitebulb is a website crawler and technical audit tool that was founded in 2017. The software allows you to schedule recurring audits and maintains an audit history to see trends and changes. The Sitebulb crawler also renders JavaScript using Chromium to render content the same way Google does.&nbsp;In addition to crawling, Sitebulb offers audit reports that prioritize the most important technical SEO issues impacting performance, and a robust set of reporting tools. Use the default reports or generate your own custom PDFs tailored to your audience's needs.

Ahrefs was founded in 2007 and is headquartered in Singapore. They offer a robust all-in-one SEO toolset including site audits, competitor backlink research, keyword research, and rank tracker. The platform includes a powerful and user-friendly keyword research tool that helps users identify and target the most valuable and relevant keywords. Ahrefs also offers a robust backlink analysis tool that allows users to track and analyze the quality and quantity of links pointing to their website and that of their competitors. Ahrefs' Content Explorer is a unique tool that helps you research the top-performing articles and link prospects for a specific topic. It's a great tool for improving link authority and generating content ideas.

Serpstat is headquartered in Ukraine and was founded in 2013. The company's product began as a keyword research tool that delivered very accurate search volume data. In 2016 Serpstat expanded their product to become an all-in-one SEO platform and now it offers 5 essential tools used by professional digital marketers worldwide.

SE Ranking SaaS platform with a broad selection of SEO tools. This includes keyword tracking, backlink checking, competitive research and SEO audit features. In addition, to standard SEO tools, SE Ranking offers tools for developing marketing plans.

SE Ranking is an all-in-one SEO platform that helps businesses automate SEO and maximize performance. It offers a variety of features such as keyword research, backlink research, competitor analysis, and on-page optimization suggestions. The software also provides detailed analytics on website traffic, backlinks, and other metrics to help users understand how their website is performing and identify areas for improvement. Additionally, SE Ranking allows for the management of multiple projects, making it a useful tool for both individual website owners and digital marketing agencies. Key features of the software include:Rank Tracking: Monitor your best-performing keywords and filter results by location or search engine. Use the software's monitoring tools to quickly identify sudden ranking drops so you can proactively address issues. Tune the ranking tracking to your needs using a variety of configuration options.Keyword Research: SE Ranking provides search volume, paid media competition, and an estimated ranking difficulty for each keyword. The software automatically generates related keywords with high search volume to speed up the research process.

Moz Pro is a software suite that offers a variety of tools for search engine optimization (SEO) and inbound marketing. It is designed to help businesses improve their online visibility, attract more qualified traffic to their website, and convert more leads into customers.The Moz Pro software includes several tools for keyword research, technical SEO, content optimization, link building, and more. It also offers a suite of analytics and reporting tools to help businesses track their progress and measure the impact of their SEO efforts.

Mangools was founded in 2014 with the launch of KWFinder, the company's first SEO tool. Since then the company has gained popularity and now offers a range of tools covering keyword research, SERP analysis, rank tracking, and backlink analysis. Mangools also offers several free SEO tools including a SERP preview tool and a SERP volatility report.&nbsp;

iSpionage is a search marketing platform that offers competitive analysis tools for both SEO and PPC. The software provides the ability to track SEO ranking for your own website and your competitors. &nbsp;You can also see your competitor's PPC keywords and their estimated bid and position for those keywords.

Similarweb is a market intelligence solution with tools for benchmarking, industry research, SEO and PPC analysis, website analytics, and more. The software provides valuable insights into your own performance, your competitor's performance, and the general performance of the industry. See website traffic trends, ranking, top keywords, and more.&nbsp;The company's keyword research tool utilizes proprietary volume data from over 1 billion apps and websites that have installed Similarweb products. This allows Similarweb to report unique keyword metrics and search trends. The company also offers PPC analysis tools to see your competitors' keywords, ads, bids, and landing pages.

BrightEdge is an enterprise SEO platform that was founded in 2007. The software offers a suite of tools that enable businesses to track their online visibility and keyword performance across multiple search engines. This allows businesses to monitor their search engine rankings, analyze the impact of their SEO efforts, and identify opportunities for growth.BrightEdge also provides competitive analysis features that allow businesses to benchmark their performance against their competitors, identify gaps in their strategies, and develop new tactics to outperform their competitors.In addition to SEO, BrightEdge offers capabilities for content marketing, social media management, and local search optimization. The platform enables businesses to develop and execute comprehensive digital marketing campaigns that are tailored to their specific needs and goals.Overall, BrightEdge is a powerful and comprehensive platform that enables businesses to optimize their online presence, drive traffic to their websites, and generate more leads and conversions.

Lumar (formerly Deepcrawl) is a platform designed to analyze, optimize, and track your website's SEO performance. The software provides comprehensive SEO auditing tools to identify technical issues that may affect your search engine rankings. The core component of Lumar's website audits is their crawler. It's the fastest web crawler in the industry with crawl speeds as high as 450 URLs per second. Their crawler is also designed to simulate Google's crawler to tailor audit reports for SEO.Lumar provides detailed reports on on-page and off-page SEO factors, including keyword analysis, meta tags, content optimization, link building, and social media metrics. It also offers analytics tools to track website traffic, track rankings, and measure the effectiveness of SEO campaigns. Lumar SEO software is user-friendly and provides an intuitive interface that simplifies the optimization process.&nbsp;

Frase uses AI to help businesses create great content and improve the SEO performance of their website. The platform includes a suite of tools designed to streamline the content creation process. The software can help with keyword research and optimization, generate content briefs, or write entire articles.Frase prompts you for keywords and topics and then analyzes search engine results to identify a collection of keywords and phrases. It then uses data about the topic and competing websites to generate content that is optimized for SEO.Frase also offers a content analytics tool that identifies keywords and topics with ranking potential and tracks the SEO performance of your existing content.&nbsp;

WooRank is an all-in-one SEO solution for both businesses and agencies. The software's suite of SEO tools includes site audits, keyword tracking, competitor analysis, and site crawling. The audit feature also provides actionable tasks that are prioritized by importance.In addition to their SEO analysis tools, WooRank provides a number of sales tools that help SEO agencies generate new business. You can analyze websites to identify opportunities to pitch solutions and generate branded reports to present those solutions. WooRank allows you to generate branded reports in 6 different languages and create custom templates.

Botify is an SEO platform with some unique features to optimize technical SEO for large websites. Their product is made up of 3 elements: Botify Analytics, Botify Intelligence and Botify Activation. Botify Analytics combines data from a site crawler, log analyzer, keyword data, and user behavior to provide unique insight into technical issues that are hurting SEO performance.Botify Intelligence uses a machine-learning algorithm to prescribe actions that will drive the greatest impact and automates time-consuming SEO processes.Used by more than 500 brands, Botify is VC-backed with $82M in funding and offices in New York, Seattle, Paris, London, Singapore, Sydney, and Japan.

Surfer is an SEO and content marketing platform that was founded in 2017. The software allows marketers to automate important parts of the content pipeline. The tool provides keyword research data grouped by topic clusters which can be used to trigger a content outline. While creating content, Surfer updates the content optimization score as you make improvements, and gives real-time recommendations while you write. This is a great workflow for quickly generating optimized content for keywords with high potential.

LowFruits is a unique keyword research tool that was founded in 2020. Their focus is on providing keyword and SERP data that identify long-tail keywords with weak competition. This intelligence provides SEOs with the opportunity to create content for these relatively uncompetitive SERPs. This is especially important for websites that are still building their authority. &nbsp;LowFruits offers a monthly subscription plan but also sells credits so you can test the software without committing to a subscription. A credit is used for every extracted SERP.

Conductor is an enterprise SEO platform that was founded in 2006. The software provides rank tracking, search audience analysis, SEO recommendations, and analytics. The company also offers site audit, site migration, and managed services for in-house marketing teams.&nbsp;

BrightLocal is SEO software designed to improve local SEO performance. Their tools help you rank higher, improve your reputation and reviews, and build citations. BrightLocal offers a variety of great rank-tracking tools including Search Grid, which shows your rank position for different locations. This provides a more complete understanding of your local SEO performance.&nbsp;BrightLocal's Citation Tracker pulls in citation information from the web and identifies errors, uncovers opportunities, and identifies duplicate listings. This saves time and ensures your brand is represented accurately across the web. BrightLocal also offers an auditing tool specific to Google Business Profile that helps maximize your local Google search performance.The software also helps you get more reviews with tools to quickly build review request campaigns, and generate requests specific to popular sites like Facebook, Yelp, HomeAdvisor, and more.&nbsp;BrightLocal is used for local SEO by brands such as Home Depot, Hilton, Ikea, Valvoline, and more.

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