Semrush was founded in 2008, and is one of the most popular search marketing platforms in the industry. The software offers a broad array of tools including technical SEO analysis, rank tracking, content marketing research, competitor analysis, and local SEO management. SemRush also offers tools for PPC and social media. In total, the company offers more than 50 different tools to improve digital marketing performance.

The company started making acquisitions in 2020 which include Kompyte, Prowly, SplitSignal, Backlinko, and PageImprove.

Product Highlights

SEO Keyword Research Product Image

SEO Keyword Research

SEMrush's keyword database contains more than 24 billion keywords. Find keyword opportunities, competitor keyword insights, and keyword performance for your SEO strategy. They offer dashboards for a high-level review of keyword performance and opportunities. You can also drill-down to see detailed reports about important keywords for your SEO strategy.
Backlink Tools Product Image

Backlink Tools

SEMrush's backlink database contains more than 43 trillion records. Their tools provide multiple ways to analyze your existing backlinks and prospect for new links. Discover new link opportunities by providing seed keywords or competitor URLs. SEMrush also provides tools that support outreach campaigns to backlink prospects.
Site Audit Product Image

Site Audit

The software's on-page tools give you the option to analyze single pages on an ad hoc basis, or schedule a regular audit of your entire website. These tools identify issues like Missing title tags, duplicate title tags, broken links, pages with content optimization opportunities and more.

SEO Software Features

  • Architecture Visualizations
  • Backlink Analysis
  • JavaScript Audit
  • Keyword Research
  • Local Listing Management
  • Log File Analysis
  • Rank Tracking
  • SERP Analysis
  • SERP Volatility Reports
  • Technical Site Audit
  • White-Label Reports

Digital Ad Intelligence Features

  • Ad History
  • Competitor Bid Tracking

Available Plans

Pro

$119.95/Month

Free Trial

Guru

$229/Month

Free Trial

Business

$449.95/Month

SEO Software Features

  • Architecture Visualizations
  • Backlink Analysis
  • JavaScript Audit
  • Keyword Research
  • Local Listing Management
  • Log File Analysis
  • Rank Tracking
  • SERP Analysis
  • SERP Volatility Reports
  • Technical Site Audit
  • White-Label Reports

Digital Ad Intelligence Features

  • Ad History
  • Competitor Bid Tracking