Surfer is an SEO and content marketing platform that was founded in 2017. The software allows marketers to automate important parts of the content pipeline. The tool provides keyword research data grouped by topic clusters which can be used to trigger a content outline. While creating content, Surfer updates the content optimization score as you make improvements, and gives real-time recommendations while you write. This is a great workflow for quickly generating optimized content for keywords with high potential.

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The software analyzes your page and/or copy, and provides a score based on how well you have optimized the page for SEO.

SEO is a complex and rapidly evolving field that can consume a lot of time. To streamline the process, SEO software can automate tasks such as keyword research, on-page optimization, local listing management, link building, and review management. Additionally, this software can provide competitive intelligence to give you an understanding of your competitors' top-performing SEO strategies. See where your competitors are getting backlinks, the keywords they rank for, and the titles and metadata they use.

Find the best SEO tools for backlink analysis, rank tracking, keyword research, site audits, and local listing management. We rate SEO software using our proprietary algorithm.

Best SEO Tools for Content, Linkbuilding & Keywords

This new and rapidly growing category of marketing software leverages machine learning to create headlines, articles, social media posts and more. Some of these tools also generate ideas for new content. Using an AI copywriting tool involves selecting a type of content, and then providing a brief overview of the topic you would like to write about. Some companies use these tools extensively, while others may use these tools to simply generate new ideas, and a fresh approach to messaging.

The 10 Best AI Copywriting Tools - Rated by Demand Stack

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Frase uses AI to help businesses create great content and improve the SEO performance of their website. The platform includes a suite of tools designed to streamline the content creation process. The software can help with keyword research and optimization, generate content briefs, or write entire articles.Frase prompts you for keywords and topics and then analyzes search engine results to identify a collection of keywords and phrases. It then uses data about the topic and competing websites to generate content that is optimized for SEO.Frase also offers a content analytics tool that identifies keywords and topics with ranking potential and tracks the SEO performance of your existing content.&nbsp;

WooRank is an all-in-one SEO solution for both businesses and agencies. The software's suite of SEO tools includes site audits, keyword tracking, competitor analysis, and site crawling. The audit feature also provides actionable tasks that are prioritized by importance.In addition to their SEO analysis tools, WooRank provides a number of sales tools that help SEO agencies generate new business. You can analyze websites to identify opportunities to pitch solutions and generate branded reports to present those solutions. WooRank allows you to generate branded reports in 6 different languages and create custom templates.

Semrush was founded in 2008, and is one of the most popular search marketing platforms in the industry. The software offers a broad array of tools including technical SEO analysis, rank tracking, content marketing research, competitor analysis, and local SEO management. SemRush also offers tools for PPC and social media. In total, the company offers more than 50 different tools to improve digital marketing performance.The company started making acquisitions in 2020 which include Kompyte, Prowly, SplitSignal, Backlinko, and PageImprove.

Ahrefs was founded in 2007 and is headquartered in Singapore. They offer a robust all-in-one SEO toolset including site audits, competitor backlink research, keyword research, and rank tracker. The platform includes a powerful and user-friendly keyword research tool that helps users identify and target the most valuable and relevant keywords. Ahrefs also offers a robust backlink analysis tool that allows users to track and analyze the quality and quantity of links pointing to their website and that of their competitors. Ahrefs' Content Explorer is a unique tool that helps you research the top-performing articles and link prospects for a specific topic. It's a great tool for improving link authority and generating content ideas.

Serpstat is headquartered in Ukraine and was founded in 2013. The company's product began as a keyword research tool that delivered very accurate search volume data. In 2016 Serpstat expanded their product to become an all-in-one SEO platform and now it offers 5 essential tools used by professional digital marketers worldwide.

Botify is an SEO platform with some unique features to optimize technical SEO for large websites. Their product is made up of 3 elements: Botify Analytics, Botify Intelligence and Botify Activation. Botify Analytics combines data from a site crawler, log analyzer, keyword data, and user behavior to provide unique insight into technical issues that are hurting SEO performance.Botify Intelligence uses a machine-learning algorithm to prescribe actions that will drive the greatest impact and automates time-consuming SEO processes.Used by more than 500 brands, Botify is VC-backed with $82M in funding and offices in New York, Seattle, Paris, London, Singapore, Sydney, and Japan.

Screaming Frog is a website crawler that allows SEOs to identify technical issues that can negatively impact search marketing performance. The software helps identify broken links, misconfigured redirects, duplicate content, poorly constructed metadata, duplicate content, and more.&nbsp;Screaming Frog features a great-looking site architecture visualization that provides a high-level view of the depth of your architecture and the flow of link authority.The software also generates XML sitemaps and features integrations with Google Analytics, Google Search Console, and PageSpeed Insights APIs.&nbsp;

SE Ranking SaaS platform with a broad selection of SEO tools. This includes keyword tracking, backlink checking, competitive research and SEO audit features. In addition, to standard SEO tools, SE Ranking offers tools for developing marketing plans.

SE Ranking is an all-in-one SEO platform that helps businesses automate SEO and maximize performance. It offers a variety of features such as keyword research, backlink research, competitor analysis, and on-page optimization suggestions. The software also provides detailed analytics on website traffic, backlinks, and other metrics to help users understand how their website is performing and identify areas for improvement. Additionally, SE Ranking allows for the management of multiple projects, making it a useful tool for both individual website owners and digital marketing agencies. Key features of the software include:Rank Tracking: Monitor your best-performing keywords and filter results by location or search engine. Use the software's monitoring tools to quickly identify sudden ranking drops so you can proactively address issues. Tune the ranking tracking to your needs using a variety of configuration options.Keyword Research: SE Ranking provides search volume, paid media competition, and an estimated ranking difficulty for each keyword. The software automatically generates related keywords with high search volume to speed up the research process.

SpyFu is headquartered in Phoenix, Arizona and was founded in 2005. SpyFu offers features such as keyword research, PPC competitor analysis, and SEO analysis, among others. SpySu's PPC competitor analysis tool helps users gain insights into their competitors' digital marketing strategies and use that information to improve their own campaigns. SpyFu provides keyword bid estimates, keyword recommendations, negative match recommendations, and more. They also provide an ad history which is something you can't get from most ad platforms.

Similarweb is a market intelligence solution with tools for benchmarking, industry research, SEO and PPC analysis, website analytics, and more. The software provides valuable insights into your own performance, your competitor's performance, and the general performance of the industry. See website traffic trends, ranking, top keywords, and more.&nbsp;The company's keyword research tool utilizes proprietary volume data from over 1 billion apps and websites that have installed Similarweb products. This allows Similarweb to report unique keyword metrics and search trends. The company also offers PPC analysis tools to see your competitors' keywords, ads, bids, and landing pages.

Moz Pro is a software suite that offers a variety of tools for search engine optimization (SEO) and inbound marketing. It is designed to help businesses improve their online visibility, attract more qualified traffic to their website, and convert more leads into customers.The Moz Pro software includes several tools for keyword research, technical SEO, content optimization, link building, and more. It also offers a suite of analytics and reporting tools to help businesses track their progress and measure the impact of their SEO efforts.

Mangools was founded in 2014 with the launch of KWFinder, the company's first SEO tool. Since then the company has gained popularity and now offers a range of tools covering keyword research, SERP analysis, rank tracking, and backlink analysis. Mangools also offers several free SEO tools including a SERP preview tool and a SERP volatility report.&nbsp;

LowFruits is a unique keyword research tool that was founded in 2020. Their focus is on providing keyword and SERP data that identify long-tail keywords with weak competition. This intelligence provides SEOs with the opportunity to create content for these relatively uncompetitive SERPs. This is especially important for websites that are still building their authority. &nbsp;LowFruits offers a monthly subscription plan but also sells credits so you can test the software without committing to a subscription. A credit is used for every extracted SERP.

Conductor is an enterprise SEO platform that was founded in 2006. The software provides rank tracking, search audience analysis, SEO recommendations, and analytics. The company also offers site audit, site migration, and managed services for in-house marketing teams.&nbsp;

BrightEdge is an enterprise SEO platform that was founded in 2007. The software offers a suite of tools that enable businesses to track their online visibility and keyword performance across multiple search engines. This allows businesses to monitor their search engine rankings, analyze the impact of their SEO efforts, and identify opportunities for growth.BrightEdge also provides competitive analysis features that allow businesses to benchmark their performance against their competitors, identify gaps in their strategies, and develop new tactics to outperform their competitors.In addition to SEO, BrightEdge offers capabilities for content marketing, social media management, and local search optimization. The platform enables businesses to develop and execute comprehensive digital marketing campaigns that are tailored to their specific needs and goals.Overall, BrightEdge is a powerful and comprehensive platform that enables businesses to optimize their online presence, drive traffic to their websites, and generate more leads and conversions.

WordPress was founded in 2003 by Matt Mullenweg. It is an open-source content management system written in PHP. WordPress has the top market share in the CMS market by an overwhelming majority. The software is user-friendly and allows non-technical users to build a website without writing code. WordPress has a large developer and user community, and thousands of plugins to extend the platform.&nbsp;

Unbounce was founded in 2009 and helps marketers improve their landing page and website conversion rates.  The software offers an array of tools to improve conversion rates. They offer standard landing page A/B testing and a robust landing page builder. Unbounce's Conversion Intelligence Platform offers a number automation tools that use machine learning and algorithms. This platform features data-driven design recommendations, smart page routing to send users to the page that matches their profile, and AI assited copywriting.

Unbounce is an AI-powered landing page builder and AI writing tool. The software allows you to create landing pages in minutes using pre-optimized templates, AI recommendations, and AI copy. You can also use the software's class landing page builder for cases with specific design requirements. You can host Unbounce landing pages on your own domain and manage the content from the UI. This is a valuable feature for marketers who need the ability to create landing pages quickly without impacting the primary website and IT involvement.The software also offers a content testing tool called Smart Traffic. This tool is similar to A/B testing, but instead of testing 2 variants, the software tests all variants simultaneously and optimizes your traffic as more data is gathered. This tool uses machine learning to determine which landing page has the highest probability of conversion for a specific visitor.

CopyAI uses machine learning to create three primary types of content. The software can generate long-form, informational content for blog posts and articles, short and punchy copy for social media, or more sales-focused copy for email marketing and landing pages. Overall, CopyAI has 90+ different content types to choose from. The software can also create content in more than 25 languages.

Jasper is an AI content platform that creates both copy and art using machine learning. The software provides users with more than 50 different content templates to generate copy tailored to your use case. Examples of these templates include Facebook Ads headlines, blog post intro paragraphs, product descriptions, and more. Jasper can create copy in more than 25 different languages. In addition to short-form copy, Jasper's Boss Mode tool can generate long-form copy for blog posts or emails.The software can also show images and illustrations related to the copy you've generated. This is a nice feature for users leveraging the tool for social media posts.For users needing content optimized for SEO, Jasper offers an integration with Surfer SEO. This integration allows you to generate content with parameters set for SEO performance.

chatGPT is a machine learning model developed by OpenAI. Users input questions or requests and the software provides answers. chatGPT can do everything from writing a song to writing basic python scripts. One of chatGPT's capabilities is generating content. With the right prompts, you can have the software write product descriptions, company overviews, social media posts, and more.&nbsp;

Headlime is an AI writing assistant that was founded in 2020. The software leverages the GPT-3 language model, the same model used by Open AI's chatGPT. Headlime allows marketers to create content faster by generating ideas, creating briefs, and writing great copy. The software provides hundreds of different templates to make creating precise prompts easy.&nbsp;

Rytr is an AI writing assistant tool that was founded in 2021. The software offers more than 25 different content templates to choose from. These templates include blog outlines and ideas, email marketing copy, ad headlines, social media posts and more. Rytr can create content in more than 25 languages and more than 20 different tones of voice.

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