Terminus is an ABM and customer data platform (CDP) platform founded in 2014. The software provides the ability to enrich and unify profiles, segment profiles, and coordinate engagement across multiple channels. Terminus helps marketers drive revenue growth through these key components:

Data Studio: Terminus integrates with popular CRM systems and marketing tools to ingest account and contact data. This data is then unified and combined with Terminus data to build powerful segmentation strategies. 

Engagement Hub: Build dynamic account segments with enriched data, and sync those audiences to multiple marketing channels. Sync your segments to 3rd party ad platforms and email software. You can also use segments to deliver personalized web experiences and chatbot personalization.

Measurement Studio: A robust analytics suite providing insights into pipeline and revenue impact, performance by persona, campaign performance, and customer journey performance. The Terminus measurement studio also features multi-touch attribution reports to measure your entire marketing and sales strategy. 

B2B Marketing Platforms Features

  • Contact Enrichment
  • Predictive Intent

Customer Data Platform Features

  • Contact Enrichment
  • Contact Segmentation
  • Contact Unification
  • Predictive Intent

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B2B Marketing Platforms Features

  • Contact Enrichment
  • Predictive Intent

Customer Data Platform Features

  • Contact Enrichment
  • Contact Segmentation
  • Contact Unification
  • Predictive Intent