WooRank is an all-in-one SEO solution for both businesses and agencies. The software's suite of SEO tools includes site audits, keyword tracking, competitor analysis, and site crawling. The audit feature also provides actionable tasks that are prioritized by importance.In addition to their SEO analysis tools, WooRank provides a number of sales tools that help SEO agencies generate new business. You can analyze websites to identify opportunities to pitch solutions and generate branded reports to present those solutions. WooRank allows you to generate branded reports in 6 different languages and create custom templates.

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White-Label Reports

Generate reports with customized templates that allow you to add your company's branding. This is often used for agencies generating reports for clients.

SEO is a complex and rapidly evolving field that can consume a lot of time. To streamline the process, SEO software can automate tasks such as keyword research, on-page optimization, local listing management, link building, and review management. Additionally, this software can provide competitive intelligence to give you an understanding of your competitors' top-performing SEO strategies. See where your competitors are getting backlinks, the keywords they rank for, and the titles and metadata they use.

Find the best SEO tools for backlink analysis, rank tracking, keyword research, site audits, and local listing management. We rate SEO software using our proprietary algorithm.

Best SEO Tools for Content, Linkbuilding & Keywords

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Sprout Social is a social media management platform with a comprehensive set of features. Their social engagement product offers some great automation features. It includes a bot builder to automate predictable messaging, automated message tagging, message spike alerts, and more. You can also see reports on how fast employees are responding to messages. The software also provides the ability to schedule create and schedule posts that get distributed to multiple social media sites.  

Sprout offers a robust set of listening and analytics tools. You can examine audience preferences, conversations about your brand, sentiment, and identify influencers. The software also features tools for identifying consumer trends and monitoring your competitors' social media performance.





Sprout Social is a social media management platform with a comprehensive set of features. Their social engagement product offers some great automation features. It includes a bot builder to automate predictable messaging, automated message tagging, message spike alerts, and more. You can also see reports on how fast employees are responding to messages. The software also provides the ability to schedule create and schedule posts that get distributed to multiple social media sites.

Zoho Social is a social media management tool that allows businesses to manage and schedule posts, analyze performance, and engage with their audience across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google My Business. Zoho Social's publishing component features a post calendar, scheduling, and a Canva integration to create content. To boost productivity, the software has user roles and permissions, a media library, and workflows for approving posts before they go live. Zoho Social's analytics component includes audience analysis, which provides insights into an audience's demographics, behavior, and preferences. It also includes a range of tools to measure the performance of your own social media efforts.

Social media management software provides marketers with three primary capabilities: managing engagement, analytics, and influencer marketing. Social platforms help scale engagement by offering the ability create content and schedule publishing to multiple social media sites. They also offer a number of bots and workflows to automate repetitive tasks. Social media analytics tools provider insight into general consumer trends, insights into your own audience, and information about competitors. 

Constant Contact is a cloud-based marketing platform that offers tools and resources to create and manage email marketing campaigns. Founded in 1995, Constant Contact has grown to become one of the leading email marketing providers, serving over 500,000 customers in more than 180 countries.The platform offers a range of features, including customizable email templates, list management tools, and marketing automation capabilities. Users can create and send targeted emails to their subscribers, track the performance of their campaigns with detailed analytics, and integrate with popular e-commerce platforms like Shopify and WooCommerce.

Salesforce was founded in 1999 and is headquartered in San Francisco, CA. The company's CRM solution, Salesforce Customer 360, has the top market share in the CRM market. The company has made a number of high profile acquisitions including Slack, MuleSoft, Exact Target, and Tableau.

Microsoft Dynamics CRM is a customer relationship management software developed by Microsoft that helps businesses manage customer interactions and data throughout the customer lifecycle. The system provides a single, integrated solution for sales, customer service, and marketing activities, and can be customized to meet the specific needs of various business organizations. Dynamics CRM offers tools for managing customer accounts, contacts, leads, and opportunities; automating sales and marketing processes; and tracking customer interactions and feedback. It can be accessed through a web browser or through mobile apps, and can be integrated with other Microsoft products such as Office 365 and LinkedIn.

Pipedrive is a CRM and email marketing solution that was founded in 2010. Pipedrive developed the user interface for their CRM with easy-of-use for salespeople as their primary goal. Their software uses a unique kanban style user interface designed to improve the efficiency of sales reps. Pipedrive also offers native email marketing functionality and hundreds of integrations with 3rd party appliations.

Pipedrive is a CRM that prioritizes easy-of-use and offers a unique kanban-style interface. The user interface allows you to drag-and-drop deals as they move down the sales funnel. Pipedrive also offers workflow and orchestration tools, email marketing, custom reports, and the ability to easily customize the sales UI.&nbsp;The software's email marketing component offers email scheduling, automation, contact management and a calendar feature to get a high-level view of your email pipeline.&nbsp;Pipedrive has a robust ecosystem, and offers more than 250 integrations in their marketplace.

Brandwatch is a social media management platform with robust engagement and intelligence features. The company's engagement tools offer helpful utility features to improve efficiency and organization. These include tight control over user roles and approval workflows, a content calendar, and a digital asset library. The software also provides messaging automation, and the ability to create and schedule content to be published on multiple social sites.Brandwatch's consumer intelligence product offers a ton of options to filter and segment social messages and users. You can create unique queries and filters to surface insights into general trends or your customer base. The intelligence tools also include machine learning features to automate insights.The company also offers an influencer marketing product to help discover influences and manage influencer relationships.

Sendible's publishing tools offer some interesting features. The software allows you to schedule posts for multiple social destinations and offers the ability to customize copy and images for each site. You can view your scheduled posts on Sendible's content calendar which helps manage your social media pipeline. &nbsp;If you have a Canva Pro subscription, you can utilize Canva in Sendible for a premium image editing experience.Sendible offers a number of collaboration features. You can create roles for team members, assign tasks, and require approval for posts before they go live.Sendible also includes white-label reports to make it easy to present campaign KPIs to clients. The software's analytics tools also feature automated rules to streamline report distribution.

Hootsuite is a social media management platform offering features for post and message management, brand monitoring, social analytics, and advertising. The software provides the ability to schedule posts across multiple platforms and includes a content calendar to view scheduling. To handle incoming messages and replies, Hootsuite allows you to route tasks to team members, filter messages, and save common replies. The software's machine learning algorithm will begin to recommend saved replies once it collects enough data.

Hootsuite provides brand monitoring powered by Brandwatch to search for topics, search keywords, and filter by date, demographics, location. The software also allows you to create custom reports showing the performance of your social media campaigns.

You can also use Hootsuite to manage your social advertising. Create and publish ads directly on the Hootsuite app for Facebook, Instagram and LinkedIn.  



Hootsuite is a social media management platform offering features for post and message management, brand monitoring, social analytics, and advertising. The software provides the ability to schedule posts across multiple platforms and includes a content calendar to review frequency. To handle incoming messages and replies, Hootsuite allows you to route tasks to team members, filter messages, and save common replies. The software's machine-learning algorithm will begin to recommend saved replies once it collects enough data.Hootsuite provides brand monitoring powered by Brandwatch to search for topics, search keywords, and filter by date, demographics, and location. The software also allows you to create custom reports showing the performance of your social media campaigns.You can also use Hootsuite to manage your social advertising. Create and publish ads directly on the Hootsuite app for Facebook, Instagram, and LinkedIn.

Copper is a CRM with unique integrations into the Google WorkSpace ecosystem. The software works seamlessly with Gmail, Google Calendar, and Google Drive. A lot of the standard CRM actions can be performed from within Gmail, making it very intuitive for existing Google Workspace users. The software also integrates with Google Sheets to quickly create reports and visualizations.&nbsp; Copper's pipeline management UI features a Kanban-style drag-and-drop interface which makes it easy to advance deals. These pipelines are easy to create and customize.&nbsp;The software also features task management and project management tools. These tools utilize native Google Task features and Copper's Kanban-style project boards.

Freshsales CRM is a powerful and intuitive customer relationship management platform designed to help businesses of all sizes streamline their sales and customer service processes. The software offers a range of features including lead capture, contact management, and sales automation. Freshsales CRM makes it easy to track and manage customer interactions across all channels.The software features an AI assistant named Freddy. Freddy AI automates contact scoring and prioritization, deal time-to-close predictions, and revenue forecasting. This feature also offers predictive intent data and next-best-action insights.&nbsp;

Freshsales CRM is a powerful and intuitive customer relationship management platform designed to help businesses of all sizes streamline their sales and customer service processes.

HubSpot was founded in 2006 and comprehensive sales platform designed to help businesses of all sizes grow their sales and revenue. The software features solutions for marketing, sales, content management, operations and customer service. Hubspot's CRM is offered through their Sales Hub product, and includes a number of great features. Sales Hub offers document management, email and call tracking, live chat, and more. The software also provides an AI-powered sales coach that reviews call transcripts and notes to generate insights and coaching opportunities at scale.

Monday Sales CRM is a customer relationship management tool that helps sales teams manage and track their interactions with clients and leads. With Monday Sales CRM, sales reps can create and organize customer profiles, schedule and manage sales meetings, and track the progress of deals through the sales pipeline. The platform offers a very clean and simple UI that allows users to switch between a Kanban-style pipeline and a traditional table-based pipeline. Additionally, Monday Sales CRM integrates with other business tools, such as email and calendar apps, to provide a holistic view of sales activities.&nbsp;Monday CRM integrates tightly with the rest of the company's ecosystem which includes Monday Dev, Monday Marketing, Monday Projects, and Monday Work Management.

See Monday CRM's top features, pricing, and how it ranks against other CRM software.

Agorapulse is a social media management platform that provides a range of tools and features for tasks such as scheduling posts, engaging with followers, managing customer service inquiries, and analyzing social media performance. The software features the ability to manage multiple social media accounts and profiles from a single dashboard, saving time and improving efficiency. The platform supports a variety of social media networks, including Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube.Agorapulse features great productivity tools including a media library, post calendar, message and task routing, content creation tools, and more. The software's social listening tool allows you to monitor your brand and competitors across social media, and quickly respond, retweet and reply.The software's reporting tools include some great features. You can create team reports that show how quickly different team members are responding. You can also use the software's Power Reports to generate custom reports based on the metrics and date ranges you choose, across multiple social profiles.

Buffer is a social media management platform that includes tools for publishing, engagement, analytics, and team collaboration. It allows users to schedule posts, track engagement, and analyze their social media performance. It supports various social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and Pinterest. Users can also collaborate with team members and schedule posts across multiple accounts.&nbsp;One of Buffer's innovative engagement features is Smart Alerts. This feature uses machine learning to determine if a user's post is a question that needs to be addressed quickly.&nbsp;Buffer also offers an analytics dashboard that provides data on engagement, clicks, and other metrics to help users understand the performance of their social media presence.

Amplitude Analytics is the web and mobile analytics component of the Amplitude suite of products, and helps businesses optimize their user experience. It uses data to provide insights into user behavior, engagement, and conversion rates, allowing companies to make data-driven decisions on product development and marketing strategies. Here are the key features of Amplitude Analytics: &nbsp;Cohort Analysis: Group users by sign-up date, demographics, industry, or other dimensions to quickly identify what factors are driving conversion and retention.Campaign Performance: A great feature for marketers, this component provides attribution, engagement, and ROI reports for user acquisition channels. Leverage these reports to optimize your marketing channel priorities and maximize ROI.Customer Journey Analytics: Get visibility into how your users navigate and utilize your apps. Analyze high-level, aggregated paths, or drill down to the individual user level.&nbsp; Predictive Analytics: Amplitude's machine-learning tools provide forecasts of purchases, user growth, and other KPIs. They also feature predictive targeting based on the likelihood to buy or churn.Custom Reports and Dashboards: Amplitude features a robust set of reporting tools. Create spaces for different teams, and build custom dashboards that can be converted to templates and workflows.&nbsp;

PostHog is a product analytics and experimentation platform that was founded in 2020 that offers a wide range of tools in an integrated, open-source platform. The free version of their product is open-source under the MIT license. When the product was only 4 weeks old, &nbsp;it was one of the most successful launches ever on Hacker News. Since then, thousands of developers have contributed code and helped to expand the product's capabilities.

EngageBay is one of the more recent entrants to the CRM and marketing automation category. They've gained popularity quickly by offering a wide range of features and integrations at an affordable price. Engagebay offers email marketing, CRM, social media, SMS, sales enablement, and more. They also offer a free version of their CRM and sales automation tools. Engagebay offers a ton of features in an integrated platform that is affordable for small and medium-sized businesses.

Sitebulb is a website crawler and technical audit tool that was founded in 2017. The software allows you to schedule recurring audits and maintains an audit history to see trends and changes. The Sitebulb crawler also renders JavaScript using Chromium to render content the same way Google does.&nbsp;In addition to crawling, Sitebulb offers audit reports that prioritize the most important technical SEO issues impacting performance, and a robust set of reporting tools. Use the default reports or generate your own custom PDFs tailored to your audience's needs.

BrightEdge is an enterprise SEO platform that was founded in 2007. The software offers a suite of tools that enable businesses to track their online visibility and keyword performance across multiple search engines. This allows businesses to monitor their search engine rankings, analyze the impact of their SEO efforts, and identify opportunities for growth.BrightEdge also provides competitive analysis features that allow businesses to benchmark their performance against their competitors, identify gaps in their strategies, and develop new tactics to outperform their competitors.In addition to SEO, BrightEdge offers capabilities for content marketing, social media management, and local search optimization. The platform enables businesses to develop and execute comprehensive digital marketing campaigns that are tailored to their specific needs and goals.Overall, BrightEdge is a powerful and comprehensive platform that enables businesses to optimize their online presence, drive traffic to their websites, and generate more leads and conversions.

Lumar (formerly Deepcrawl) is a platform designed to analyze, optimize, and track your website's SEO performance. The software provides comprehensive SEO auditing tools to identify technical issues that may affect your search engine rankings. The core component of Lumar's website audits is their crawler. It's the fastest web crawler in the industry with crawl speeds as high as 450 URLs per second. Their crawler is also designed to simulate Google's crawler to tailor audit reports for SEO.Lumar provides detailed reports on on-page and off-page SEO factors, including keyword analysis, meta tags, content optimization, link building, and social media metrics. It also offers analytics tools to track website traffic, track rankings, and measure the effectiveness of SEO campaigns. Lumar SEO software is user-friendly and provides an intuitive interface that simplifies the optimization process.&nbsp;

Customer relationship management (CRM) systems help marketing and sales teams automate activities and deliver personalized communication at scale. These systems store information about leads, customers, companies, and individuals at current or prospective customers.

We rate software using our proprietary algorithm. Compare top CRM solutions in your price range. Filter software based on their features. 

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Frase uses AI to help businesses create great content and improve the SEO performance of their website. The platform includes a suite of tools designed to streamline the content creation process. The software can help with keyword research and optimization, generate content briefs, or write entire articles.Frase prompts you for keywords and topics and then analyzes search engine results to identify a collection of keywords and phrases. It then uses data about the topic and competing websites to generate content that is optimized for SEO.Frase also offers a content analytics tool that identifies keywords and topics with ranking potential and tracks the SEO performance of your existing content.&nbsp;

Semrush was founded in 2008, and is one of the most popular search marketing platforms in the industry. The software offers a broad array of tools including technical SEO analysis, rank tracking, content marketing research, competitor analysis, and local SEO management. SemRush also offers tools for PPC and social media. In total, the company offers more than 50 different tools to improve digital marketing performance.The company started making acquisitions in 2020 which include Kompyte, Prowly, SplitSignal, Backlinko, and PageImprove.

Ahrefs was founded in 2007 and is headquartered in Singapore. They offer a robust all-in-one SEO toolset including site audits, competitor backlink research, keyword research, and rank tracker. The platform includes a powerful and user-friendly keyword research tool that helps users identify and target the most valuable and relevant keywords. Ahrefs also offers a robust backlink analysis tool that allows users to track and analyze the quality and quantity of links pointing to their website and that of their competitors. Ahrefs' Content Explorer is a unique tool that helps you research the top-performing articles and link prospects for a specific topic. It's a great tool for improving link authority and generating content ideas.

Serpstat is headquartered in Ukraine and was founded in 2013. The company's product began as a keyword research tool that delivered very accurate search volume data. In 2016 Serpstat expanded their product to become an all-in-one SEO platform and now it offers 5 essential tools used by professional digital marketers worldwide.

Botify is an SEO platform with some unique features to optimize technical SEO for large websites. Their product is made up of 3 elements: Botify Analytics, Botify Intelligence and Botify Activation. Botify Analytics combines data from a site crawler, log analyzer, keyword data, and user behavior to provide unique insight into technical issues that are hurting SEO performance.Botify Intelligence uses a machine-learning algorithm to prescribe actions that will drive the greatest impact and automates time-consuming SEO processes.Used by more than 500 brands, Botify is VC-backed with $82M in funding and offices in New York, Seattle, Paris, London, Singapore, Sydney, and Japan.

Screaming Frog is a website crawler that allows SEOs to identify technical issues that can negatively impact search marketing performance. The software helps identify broken links, misconfigured redirects, duplicate content, poorly constructed metadata, duplicate content, and more.&nbsp;Screaming Frog features a great-looking site architecture visualization that provides a high-level view of the depth of your architecture and the flow of link authority.The software also generates XML sitemaps and features integrations with Google Analytics, Google Search Console, and PageSpeed Insights APIs.&nbsp;

SE Ranking SaaS platform with a broad selection of SEO tools. This includes keyword tracking, backlink checking, competitive research and SEO audit features. In addition, to standard SEO tools, SE Ranking offers tools for developing marketing plans.

SE Ranking is an all-in-one SEO platform that helps businesses automate SEO and maximize performance. It offers a variety of features such as keyword research, backlink research, competitor analysis, and on-page optimization suggestions. The software also provides detailed analytics on website traffic, backlinks, and other metrics to help users understand how their website is performing and identify areas for improvement. Additionally, SE Ranking allows for the management of multiple projects, making it a useful tool for both individual website owners and digital marketing agencies. Key features of the software include:Rank Tracking: Monitor your best-performing keywords and filter results by location or search engine. Use the software's monitoring tools to quickly identify sudden ranking drops so you can proactively address issues. Tune the ranking tracking to your needs using a variety of configuration options.Keyword Research: SE Ranking provides search volume, paid media competition, and an estimated ranking difficulty for each keyword. The software automatically generates related keywords with high search volume to speed up the research process.

SpyFu is headquartered in Phoenix, Arizona and was founded in 2005. SpyFu offers features such as keyword research, PPC competitor analysis, and SEO analysis, among others. SpySu's PPC competitor analysis tool helps users gain insights into their competitors' digital marketing strategies and use that information to improve their own campaigns. SpyFu provides keyword bid estimates, keyword recommendations, negative match recommendations, and more. They also provide an ad history which is something you can't get from most ad platforms.

Surfer is an SEO and content marketing platform that was founded in 2017. The software allows marketers to automate important parts of the content pipeline. The tool provides keyword research data grouped by topic clusters which can be used to trigger a content outline. While creating content, Surfer updates the content optimization score as you make improvements, and gives real-time recommendations while you write. This is a great workflow for quickly generating optimized content for keywords with high potential.

Similarweb is a market intelligence solution with tools for benchmarking, industry research, SEO and PPC analysis, website analytics, and more. The software provides valuable insights into your own performance, your competitor's performance, and the general performance of the industry. See website traffic trends, ranking, top keywords, and more.&nbsp;The company's keyword research tool utilizes proprietary volume data from over 1 billion apps and websites that have installed Similarweb products. This allows Similarweb to report unique keyword metrics and search trends. The company also offers PPC analysis tools to see your competitors' keywords, ads, bids, and landing pages.

Moz Pro is a software suite that offers a variety of tools for search engine optimization (SEO) and inbound marketing. It is designed to help businesses improve their online visibility, attract more qualified traffic to their website, and convert more leads into customers.The Moz Pro software includes several tools for keyword research, technical SEO, content optimization, link building, and more. It also offers a suite of analytics and reporting tools to help businesses track their progress and measure the impact of their SEO efforts.

Mangools was founded in 2014 with the launch of KWFinder, the company's first SEO tool. Since then the company has gained popularity and now offers a range of tools covering keyword research, SERP analysis, rank tracking, and backlink analysis. Mangools also offers several free SEO tools including a SERP preview tool and a SERP volatility report.&nbsp;

LowFruits is a unique keyword research tool that was founded in 2020. Their focus is on providing keyword and SERP data that identify long-tail keywords with weak competition. This intelligence provides SEOs with the opportunity to create content for these relatively uncompetitive SERPs. This is especially important for websites that are still building their authority. &nbsp;LowFruits offers a monthly subscription plan but also sells credits so you can test the software without committing to a subscription. A credit is used for every extracted SERP.

Conductor is an enterprise SEO platform that was founded in 2006. The software provides rank tracking, search audience analysis, SEO recommendations, and analytics. The company also offers site audit, site migration, and managed services for in-house marketing teams.&nbsp;

iSpionage is a search marketing platform that offers competitive analysis tools for both SEO and PPC. The software provides the ability to track SEO ranking for your own website and your competitors. &nbsp;You can also see your competitor's PPC keywords and their estimated bid and position for those keywords.

BrightLocal is SEO software designed to improve local SEO performance. Their tools help you rank higher, improve your reputation and reviews, and build citations. BrightLocal offers a variety of great rank-tracking tools including Search Grid, which shows your rank position for different locations. This provides a more complete understanding of your local SEO performance.&nbsp;BrightLocal's Citation Tracker pulls in citation information from the web and identifies errors, uncovers opportunities, and identifies duplicate listings. This saves time and ensures your brand is represented accurately across the web. BrightLocal also offers an auditing tool specific to Google Business Profile that helps maximize your local Google search performance.The software also helps you get more reviews with tools to quickly build review request campaigns, and generate requests specific to popular sites like Facebook, Yelp, HomeAdvisor, and more.&nbsp;BrightLocal is used for local SEO by brands such as Home Depot, Hilton, Ikea, Valvoline, and more.

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