Zoho is a marketing platform founded in 1996. The company offers a broad array of features segmented into the products listed below.<ul><li>Zoho CRM - the company's customer relationship management software.</li><li>Zoho Campaigns - a tool for designing, automating and sending email campaigns.</li><li>Zoho Analytics - Zoho's business intelligence and analytics software.</li><li>Zoho Desk - a customers service and operations solution.</li><li>Bigin - Zoho's CRM solution for small business.</li></ul>

Zoho's CRM utilizes a core data model that is standard for CRMs. A great, unique feature offered by Zoho is the ability to customize the UI with drag-and-drop powered by Canvas. This allows admins to deliver stakeholder UI requests without writing any code. For more complex customization, you can write serverless functions with Deluge, which allow you to add event-driven, auto-scaling functions. Other interesting features include predictive intent, journey orchestration, and partner portals.Zoho also offers more than 500 integrations with 3rd party software.

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Zoho's Campaigns product features a comprehensive set of email marketing capabilities. The software's email editor features a drag-and-drop UI, and let's you easily add merge tags to personalize email content.Zoho's workflow automation tool provides a slick drag-and-drop UI to quickly build nurturing processes. If you're unsure of what you want to create, the software offers pre-built templates for common nurture processes. You can also view embedded analytics showing how each step of your workflow performs.Zoho Campaigns also offers A/B testing, landing pages, options for a dedicated IP address, and ecommerce integrations.

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Zoho Social is a social media management tool that allows businesses to manage and schedule posts, analyze performance, and engage with their audience across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google My Business. Zoho Social's publishing component features a post calendar, scheduling, and a Canva integration to create content. To boost productivity, the software has user roles and permissions, a media library, and workflows for approving posts before they go live. Zoho Social's analytics component includes audience analysis, which provides insights into an audience's demographics, behavior, and preferences. It also includes a range of tools to measure the performance of your own social media efforts.

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